Make H&W programs available to all employees and their families globally
Only eight companies offer their H&W programs to all employees. Companies are encouraged to offer H&W programs to all employees and extend the scope to employees’ families as well, globally. By extending the scope of these programs, companies can make an even bigger impact regarding healthy lifestyles. Healthy lifestyles not only contribute to corporate competitiveness through lower absenteeism and higher productivity, they also lower the likelihood of individuals developing non-communicable diseases.
Define health and business outcomes for programs focused on nutrition, diet and activity
By defining clear, expected health and business outcomes for their programs, companies give themselves the means to demonstrate both the health improvements and business benefits of those programs. This can help to demonstrate the value of making and maintaining such investments to senior management, investors, employees and other stakeholders. Currently, only five companies are able to provide health and business outcomes.
Commission more external evaluations
An area of weak performance across the board is the failure to commission external evaluations of the impact of H&W programs. Such evaluations can help to ensure that resources are being deployed wisely and illustrate how they can be improved to have the most meaningful health and business impact.
Disclosure beyond commitments and a few examples of programs offered remains very limited. While employees’ personal data, many companies have scope to provide much more reporting on their targets, health and business outcomes and the results of evaluations. Additionally, companies that are able to demonstrate that their programs are effective have much to gain in terms of their corporate reputation and increasing their ability to attract and retain staff.
Develop a policy that excludes brand-level sponsorship of consumer-orientated programs
Only Mars and Nestlé, with limitations, commit not to use brand-level sponsorship in their nutrition education programs. Companies are encouraged to not associate any consumer-oriented programs they support with particular brands in order to clearly differentiate their marketing efforts from those genuinely focused on improving consumers’ diets, physical activity and well-being.
Support programs exclusively developed by independent third-parties with relevant expertise
Only two companies, Mondelez and PepsiCo, exclusively support programs designed and implemented by independent organizations. Delivering effective programs at scale requires multi-stakeholder collaboration around comprehensive, integrated initiatives designed and implemented by independent organizations with relevant expertise. Companies should seek to support these kinds of programs exclusively, rather than design programs that have commercial goals, and be more transparent about their role.
Commission independent evaluations and publicly disclose the results
Companies should follow the lead of Mondelez and embed independent evaluations into the design of all programs they support. Moreover, companies should publish the results of all evaluations they commission, including both the successes and challenges they have faced. Sharing lessons learned should lead to better approaches being adopted across the industry, more effective use of corporate resources and an understanding of which approaches are ineffective.
The Access to Nutrition Index rates food and beverage manufacturers´ nutrition-related policies, practices and disclosures worldwide on a recurring basis.
Access to Nutrition Foundation
Arthur van Schendelstraat 650
3511 MJ Utrecht
+31 (0)30 410 09 16