Breastfeeding and Complementary Feeding Reports 2024
Five countries were chosen for this BMS and CF marketing assessment, to reflect the scope and geographic variability of the companies in the BMS and CF Marketing Indexes 2024.
Introduction
The selected countries include China, Germany, Indonesia, Viet Nam and the US. The selection process aimed to capture each of the 20 companies assessed on the BMS and CF Marketing Indexes in at least one of their primary baby food markets, representing between 10% and 100% of their estimated global baby food market share, including BMS and CF products. Additionally, the aim was to ensure a balanced representation considering other factors like exclusive breastfeeding rates, the national Code implementation and practical considerations such as access to data.