BMS and CF Indexes 2024
The Access to Nutrition Initiative is pleased to present the Breast-milk Substitutes (BMS) and Complementary Foods (CF) Marketing Indexes 2024. These Indexes collectively assess the marketing policies and practices of 20 of the largest baby food companies.
BMS Index 2024
The BMS Marketing Index assesses company policies and practices on the marketing of breast-milk substitutes, for babies from 0 months up to the age of three years. The 18 companies assessed on ATNi’s BMS Marketing Index 2024 represent an estimated 76% of the global BMS market.
CF Index 2024
The CF Marketing Index assesses the marketing of commercial complementary foods. These include baby porridge and cereals, and snack foods, as well as baby teas and juices for infants and young children aged 6-36 months. The 10 companies assessed on ATNi’s CF Marketing Index 2024 represent an estimated 49% of the global CF market.
Country Studies
Five countries were chosen for this assessment of BMS and CF practices marketing assessment, to reflect the broader scope and geographic variability of the companies in the BMS and CF Marketing Indexes 2024. The selected countries include China, Germany, Indonesia, Viet Nam and the US.
Companies Assessed
Click on the tiles below for a detailed overview of individual companies' performance and key recommendations.
