MarketFit Nutrition 2035

As part of the dialogue with policymakers and industry during ATNi’s East Africa Market Assessments 2025, the need for three elements of technical support were identified among East African governments to:

1. Test national NPMs;
2. Engage in evidence-based dialogue with the food and beverage (F&B) industry on nutrition, reformulation, and fortification; and
3. Discuss and align with neighbouring governments on the regional efforts to regulate and monitor the manufacture and retail of unhealthy packaged processed foods.

Building on this work, MarketFit East Africa serves to help fill the gap. In collaboration with partners such as African Population Health Research Centre (APHRC), ATNi will provide partners and governments technical support to introduce regulations realigning market incentives, so that markets in Kenya, Tanzania, and Uganda deliver nutritious, affordable

MarketFit supports the development of national accountability mechanisms that can be used to identify what policies and incentives are needed to create better alignment between public health outcomes and profitability. ATNi  supports national ownership of these tools by progressively sharing, adapting, and transferring ATNi’s knowledge and methods to country institutions.