MarketFit Nutrition 2035

As part of the dialogue with policymakers and industry during ATNi’s East Africa Market Assessments 2025, the need for three elements of technical support were identified among East African governments to:

1. Test national NPMs;
2. Engage in evidence-based dialogue with the food and beverage (F&B) industry on nutrition, reformulation, and fortification; and
3. Discuss and align with neighbouring governments on the regional efforts to regulate and monitor the manufacture and retail of unhealthy packaged processed foods.

Building on this work, MarketFit serves to fill the gap, in collaboration with partners such as African Population Health Research Centre (APHRC), in technical support for East African governments to introduce necessary regulations that support the market to deliver nutritious, affordable products in Kenya, Tanzania, and Uganda.

By contributing to policies and incentives that create better alignment between public health outcomes and profitability, MarketFit supports the development of national accountability mechanisms by progressively sharing, adapting, and transferring ATNi’s knowledge, tools, and methods to country institutions.