The NBM tool is a voluntary self-assessment tool that seeks to improve the nutrition performance of SMEs operating in the manufacturing sector by evaluating companies self-reported nutrition-related business practices and generating recommendations based on gaps identified. The use of the NBM tool by SMEs in SUN Countries, accompanied by capacity building or other follow-up support, also strengthens engagement and accountability for the food and beverage industry’s actions and investments to promote better nutrition, prevent malnutrition, and tackle overweight and obesity, which is a growing concern in many countries.

The NBM tool consists of 27 scored and unscored indicators, grouped into 5 thematic areas – products & management, marketing, workforce programs, labeling, and engagement. Depending on the answer option selected, tailored recommendations – including relevant information and resources for follow-up – are generated. The tool and subsequent recommendations aim to identify the needs of SMEs and encourage them to adopt key learnings to improve their nutrition-related business practices. Furthermore, the tool can help organizations and networks seeking to support SMEs’ contributions to public health, such as industry associations, business networks, or financial institutions. Indicators linked to national standards or guidance, embedded within the tool’s methodology, can be adjusted to national contexts.